As Saudi Arabia gears up for Eid Al Adha, the nation embraces the spirit of giving, marked by reflection, sacrifice, and thoughtful exchanges, particularly during the Hajj pilgrimage. Fragrance plays a significant role in these celebrations, enhancing the atmosphere for guests and creating lasting memories. This year, Ahmed Al Maghribi Perfumes, a luxury fragrance brand, has launched a campaign that highlights these values. The campaign features new product launches, curated sets, and seasonal offers, showcasing their extensive range of perfumes, oud, fragrance oils, and home fragrances.
Originating in the UAE, Ahmed Al Maghribi Perfumes has become a prominent name across the GCC and is reaching a broader global audience. With over 190 stores, the brand is renowned for its blend of Arabian heritage and modern sensibilities. Their diverse portfolio includes Dehn al Oud, concentrated oils, home fragrances, and thoughtfully assembled perfume gift sets. As the demand for perfumes rises in Saudi Arabia during Hajj and Eid, the brand is expanding its reach through both retail locations and digital platforms, making it easier for customers to purchase perfumes online.
This season, the brand introduces Flower Gris, a new fragrance designed specifically for the occasion. It boasts a soft, clear profile that evolves into a balanced trail, ideal for daily wear and gatherings. The fragrance is crafted to be long-lasting without being overpowering. Additionally, the brand has released Dulook, a fragrance that merges traditional and modern elements, reflecting the depth of Arabic perfumes with a clean finish.
The YA HAAJJ gift set adds a meaningful dimension to the collection, created as a gesture of appreciation and remembrance for those returning from Hajj. Available online, it is part of a broader selection of perfume gift sets intended for Eid visits, family gatherings, and spiritual gifting moments. The seasonal lineup also includes the Safa Marwah, Ya Taibah, and Labbaik Gift Sets, each inspired by the Hajj journey’s significance. These sets offer a balanced mix of premium perfumes, oud, bakhoor, and concentrated oil, providing a complete fragrance experience for both daily rituals and special occasions.
To enhance the festive season, Ahmed Al Maghribi is offering up to 40 percent discounts on selected items in stores and online. These offers cater to the increased interest in perfumes in Saudi Arabia during this period, providing quality options at accessible prices. A senior executive at the company emphasized that the campaign is driven by purpose, aiming to make luxury accessible and serve customers with a range of traditional, premium yet affordable fragrances. By aligning new launches with its established product catalog, Ahmed Al Maghribi continues to meet the needs of customers seeking reliable perfumes during one of the most significant times of the year.